Gardening is the term we use for marketing your business for several reasons. First let’s talk
about what it takes to plant a Garden, and how that pertains to your business.
First, for a garden, you must have a PLAN - to those of us
in Party Plan, we can call that a goal. You must first know where you are headed before you can figure out how to get
there. Then you must make sure you have the right TOOLS. Tools for planting a garden
can include soil, seeds, shovel, maybe a pot. What are the tools needed for the Party Plan Gardening? (Giveaways, fliers,
goodie bags, hostess packets) First thing you want to do is prepare your SOIL - (deciding) where
you are going to go? Do you want to focus on Doctor’s Offices? Churches? Day-care? Salons? Etc... Prepare a map
for where you are going to plant your seeds. Then you must use your TOOLS to Plant the seeds - in Party Plan this is the initial
contact you make with a potential client. When out Gardening your business, you are planting seeds for your success. Just
like in a garden, the more seeds you plant, the more flowers you will grow. Make sure they have enough SUNSHINE - enough information about your business, what you offer and why it is they would want to have a party.
And of course you need to WATER your garden - this is the Follow-Up. Weather
it is a phone call or a simple drop-in visit, you must Water your garden for it to grow. Sure some little wildflower may pop
up and call you before you call them - but to really grow your garden, you must water it. Ok, now that we understand the reason
behind the Gardening concept, we can design your Garden!
Start Gardening:
No, we don’t mean digging in the dirt- this is planting seeds for your business to other women
in business or other women in general. Put together some little Gardening Bags or Baskets and get ready to go out canvassing.
Dress professionally, including an award winning smile, and get ready to talk to everyone.
Your Gardening packet should include:
benefits of hosting a party
new catalog or flyer (highlight a few best sellers)
current specials
info on opportunity (If you’d like to make an extra $400 a month - ask me how!)
samples
several business cards
chocolate or candy (kisses work well or smarties)
You can even have a theme for your Gardening - get flower bags and put a Hawaiian lei with it for summer
time, or a holiday bag and small trinket ornament for holidays. Let your theme match your specials. The Gardening Bags should
look like little
gifts - after all, you Are giving a gift!!
When you walk into a business, you simply say "Hi, May I please speak to the Manager? Hi My name is:________________
and I am a local (your company) Consultant expanding my business in your area. Would it be alright for me to leave you with
a bag of information and goodies for you and your employees?" People, especially us women, love getting free stuff! It is
easier to do, and can be fun - pair up with a buddy and see how many bags you can get out in a certain time.
Think of Gardening truly as planting seeds - the more seeds you plant, the more blooms you will have.
Also, remember it takes some time for plants to grow - it may take a week or two before you get any response. Do not stop
Planting just because you didn’t get any calls the next day - persistence and consistency is the trick to successful
Gardening!!
Where to Garden:
EVERYWHERE
Hair/Nail Salons
Doctors/Dentist/Chriopractors Offices
Laundromats
Retail Stores
Tanning Salons
Restraunts after the lunch rush
Banks
Grocrey Stores
Bowling Alleys
College Campuses
Teachers Lounges
Ball Parks
Bridal Shops
Children’s Parks (great for moms)
Dog Groomers
Anywhere with a front door - you could even do your neighborhood
Idea - Pick Groups (banks, salons ect) and distribute to all in a group
first, or do 1 shopping center at a time.
Next newsletter we will continue and give ideas for your gardenig bags! If you have some ideas
you'd like to share please e-mail me! If you have any questions or concerns - I'm just an e-mail or phone call away!
Monica